Urban density & morphology, 25 %
Built fabric, plot morphology, an urban context compatible with the asset being deployed.
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Vertical · Climate tech, renewables & infrastructure
Your physical assets need the right territories to scale.
Geothermal, charging points, heat networks, infrastructure: every site is a long-cycle decision. Once the technology is ready, the real risk becomes spreading too thin: wrong territories, wrong timing, wrong calls. The consequences only show up 6 to 12 months later.
0–100
documented territorial score
4 criteria
weighted to your scaling priorities
Pitch-ready
deliverables ready for investors
What the ground looks like
Territorial deployment is often the variable nobody controls
Limited production capacity, small technical teams, long cycles (study, installation, sign-off). The question is no longer whether it can be done, but this: if only 3 or 4 projects can run this quarter, which ones do the most?
01
Every site is a long-cycle decision
A poor location means capacity tied up and an operation underperforming for years. Selection cannot rest on instinct or on field feedback alone.
02
The national market hides a very local reality
Attractive national potential can hide a very uneven spread of opportunities. The right territory is often the neighbourhood, not the city.
03
Investors and partners ask for territorial proof
When raising funds, VCs and public-sector partners want a documented prioritisation logic, not a map with pins in it.
What is at stake
What this rules out
Every poor territorial decision has a cost. Here are the concrete situations geospatial data lets you avoid.
Problem
You cannot justify your deployment plan to your investors
My answer
A 0–100 territorial score, with documented and defensible criteria, turns your expansion sequence into an investor narrative. Every decision is traceable and can be held up.
Problem
Your sales teams are prospecting in poorly qualified territories
My answer
A geolocated prospect base (SIRENE, OSM, industry codes) concentrates the effort on areas where your odds of converting are real. Less time wasted, more deals.
Problem
You deployed in a territory that underperforms and you do not know why
My answer
A geospatial diagnostic identifies the causes: the wrong analysis grid, competitive pressure underestimated, a target in the wrong place. And prescribes the adjustments.
Problem
Your investment or planning decisions are challenged for want of evidence
My answer
Verifiable multi-source analysis (INSEE, IGN, OSM, SIRENE) produces deliverables that elected officials, funders or a board can understand.
The method
From candidate territory to deployment plan, in 4 steps
A repeatable, documented approach that adapts to your technology and your siting criteria.
01
Framing the siting criteria
Your model translated into measurable geospatial criteria: demand density, regulatory constraints, existing infrastructure, competition, access.
02
Building the 0–100 territorial score
Criteria weighted, values normalised, a composite score computed per geographic cell. Every score is explained by its components; it is not a black box.
03
Interactive mapping & prioritisation
A map dashboard: scored zones, filters, export of the priority zones. A deliverable you can put straight in front of a board or a deployment committee.
04
A deployment roadmap in waves
Sequenced in waves (quick wins → systematic rollout → wider reach). Trigger criteria for each wave, built around your operational constraints.
The detail
4 weighted dimensions, on the Lyon proof of concept
Property potential, 25 %
The size and nature of the building stock available, land availability and options for holding it.
ESG & regulatory pressure, 30 %
Regulatory signals, local climate urgency, alignment with the territory’s public policies.
Ease of execution, 20 %
Operational complexity, resources required, time-to-project: the variable that makes the score actionable.
The weightings above are the ones used for the urban geothermal proof of concept. They are recalibrated to your technology and your scaling priorities. This is not a fixed template.
PROOF · URBAN GEOTHERMAL PROOF OF CONCEPT
Urban geothermal: Lyon
01
Success criteria
Headcount, floor area, flows, ESG pressure, industry codes, feasibility
→
02
Territorial scoring
2,009 zones scored 0–100 · Lyon metropolitan area
→
03
Priority zones
Interactive map · Part-Dieu, Presqu’île, Gerland…
→
04
Deployment pipeline
Multi-site assets · investor decision · time-to-market
A fully interactive interface : click a zone on the right or a potential asset on the left to filter and zoom. Click a map cell for its detailed score. The method can be replicated in a few weeks on your own priority territories, well beyond Lyon.
Priority (65–85)
Strategic (55–65)
Watch list (45–55)
Avoid (<45)
The shift
What it changes
- No more arbitrary choices of territory
- Sales time concentrated on the areas that convert
- More credibility in front of investors and funders
- Teams aligned on one reading of the ground
- Fewer costly deployment mistakes
In practice, before and after
Before
- A map with pins and sales instinct
- Market assumptions never checked at the micro scale
- Every site decision negotiated internally
- Hard to compare two opportunities against each other
After
- A documented 0–100 score, repeatable, auditable
- Every assumption confirmed or ruled out by the data
- One shared decision grid across every team
- Every opportunity compared on the same criteria
Who it is for
Startups and scale-ups deploying place-based assets
Climate tech & renewables
Urban geothermal, charging points, heat networks: long-cycle assets that have to go in the right place first time.
Infrastructure & mobility
Rolling out physical points whose performance depends directly on where they sit.
Engagement formats
The levels of commitment
From €2,400 excl. VAT
Critical review of deployment criteria
Audit of the existing grid, go and no-go criteria rewritten and weighted, a summary note, one investment committee slide.
From €4,800 excl. VAT
Starter territorial scoring, one perimeter
A weighted criteria grid built together in a workshop, zones scored from 0 to 100, an interactive map delivered, ten to fifteen priority zones with their justification, one summary slide.
From €13,500 excl. VAT
Multi-territory prioritisation study
A documented multi-criteria model, two or three scenarios compared, an interactive dashboard, qualified sites or prospects, the method handed over.
Need support over time? The formats above are one-off. When the question does not close at the end of an engagement, a data function audit and a reasoned roadmap take over.
See also
The other GeoQriosity verticals
A rollout to structure geographically?
30 minutes to understand your technology, your siting criterion, and see whether territorial scoring could change your trajectory.